I have seen "United Breaks Guitars" several times. I didn't watch this video because I wanted to, but because we had to watch this video in two of my classes. Honestly, I don't understand how this video went viral. Dave Carroll's guitar broke and he wrote a cheesy song about how United broke his poor Taylor guitar. Yeah, the song was a little catchy but I don't believe that the video should have had that many hits.
However, this video was great for Taylor Guitars as they got nationally recognized via Youtube. I really liked how Taylor's seized the opportunity to use real-time PR. The president of Taylor Guitars, Bob Taylor, created his own Youtube video right after the incident and taught traveling musicians how to pack equipment and use airline rules to their advantage.
I think that responding to a Youtube video like the one Dave posted is great press material, and the best part is the advertising is free! If I were a business owner and my product went viral on Youtube because someone was upset with another company, I would take full advantage of the opportunity. You just can't wait for the opportunity to happen, you need to make this happen!
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