So, the No. 1 most used social media site is improving their marketing efforts again. To step up the competition Facebook interviewed with Mashable yesterday and announced that they are teaming up with the U.S. Department of Labor and are coming up with an initiative to decrease the 9.1 percent unemployment rate. They are doing this by creating a social jobs portal which job seekers can use to find jobs they are interested in doing.
I find this to be an interesting article because I am just stunned at how many new applications Facebook is creating. I may not like the majority of the ones they have developed recently, but I think this application is going to be a huge boost in their promotional strategies. So many people use Facebook. A majority of us log onto Facebook once day. By signing onto this site at least once a day, I feel people are going to be more motivated to apply for jobs. You don't have to go to a separate site while chatting with your friends. Now you have the ability to multitask.
I honestly feel that if Facebook's initiative is successful they are going to put a ton of competition on sites like Linkedin. Although there is one downfall. If employers are able to get access from where you filled out your employment application and see you applied on Facebook, would they be more willing to check out your Facebook page? More and more people are posting things that they shouldn't to Facebook and with this new job application will this decrease the number of inappropriate pictures and comments? That's something I would like to know.
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