Two days ago, a group of hackers called the 'Script Kiddies' hacked into NBC's Twitter account and tweeted that an airliner had hit Ground Zero in NYC. This is a pretty sickening joke and the media should know how to handle these types of situations. NBC handled the situation very well. They immediately contacted Twitter and had the account temporarily shut down as they fixed the situation. On the news they apologized for any panic these hackers might have caused and are fixing the problem.
As public relations professionals I feel that we need to be prepared for these types of situations. NBC's way of handling the hacked Twitter account is a great example of how we need to handle crisis situations. Telling the truth and resolving the issue is the No. 1 way of keeping the public's trust. Keeping things hidden would have only caused panic and an uproar.
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