After reading about viral videos and podcasting I went to Youtube and watched a few videos. I can't believe some of the videos that are posted on this site. However, one really stuck out to me. The viral video that stuck out to me most was an ad for SmartWater. The video included Jennifer Aniston trying to promote SmartWater by trying to find the best candidate for making SmartWater go viral. The candidates were all viral videos. However, the ad didn't stick out to me because there was a ton of humor. The ad stuck out to me because of the uniqueness and how the video pertains to what we read in The New Rules of Marketing & PR chapter eight. The video:
1. Used a well known celebrity- This catches consumers attention.
2. Created buzz for fun and profit- SmartWater ran a campaign and succeeded in the online market.
3. It was all about the timing of the video- When this video came out there were many popular viral videos including ones with puppies, a singing boy named Keenan and dancing animated babies.
When a video for a company goes viral, researchers must do an enormous amount of research and campaigning to try and make the video stand out amongst others. They must also know the best time to market to potential audiences and they must know what will get audience's attention.
We may think that creating a viral video is an easy task, but this is far from true. Creating a viral video takes much time and effort. From the dumbest video to the most serious video, you need to have a plan of action.
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