Italian Sausages and Social Media.

After reading Chris Brogan's recent blog post, 'Why Measuring Success Using Social Media Tools Isn't Always Cut and Dried,' I really feel that society today is creating a new way to build relationships. Brogan talks about how he met a woman who wanted to promote her dried Italian sausages via social media. However, Brogan didn't feel that advertising this product via Facebook or Twitter would be an effective way of doing so. Instead, he felt Twitter or Facebook would be beneficial for her to just build relationships with people who would fit her niche market.

I feel that Brogan is onto something. Advertising a product like Italian sausages via Facebook or Twitter isn't going to drive people to the woman's business. Social media sites like these really need to promote relationship building. After reading this I feel that I should take a few lessons from Brogan. I think I need to start interacting more with my audience to build relationships. Sometimes I see an interesting article on Twitter or Facebook but fail to give any feedback. To build relationships I need to start engaging with my followers.

I am really glad I saw this article because I feel like now I can just jump into conversations on social media sites and build relationships. I really feel that people also appreciate that someone is reading and responding to their posts. I bet the lady and her Italian sausage business is doing fabulous after speaking with Brogan. I know he has influenced me to want to become active in social media conversations.