In Katie Paine's, Measure What Matters, we discussed measuring what employees think. I feel that this is so crucial to a company's success. If your employees aren't happy your business will not be successful. After working for Disney, I can tell you that this is so true.
Disney treats their cast members so well and keep them informed about what is going on within the company. They use social media tools tailored to different segments of their business. They use internal websites and newsletters to keep employees updated.
However, what is more significant is that they listen to their employees. Paine uses a step-by-step way to measure the success of communication with employees. The first step is figuring out where employees receive their information. Disney knows that social media is a primary resource employees go to for information. They also know that the internal employee website is trusted as many cast members do use "The Hub" to receive cast member updates.
The one thing I really like most about Disney and Paine talks about this in her book is providing your results to employees. Disney keeps cast member updated on everything that goes on within the company and I am very thankful for that.
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